"And while many claimed the job was a PR stunt Mr Southall took the role seriously, evidently impressing his employers who he now works for as a “tourism ambassador”.” BBC News
This quote interested me. Just because it was a PR stunt it did not stop it from being a serious job. PR doesn’t necessarily have to be about smoke and mirrors, it can create tangible things, and in fact when it creates real things I think it can be far more effective. Good little update about the Best Job in the World!